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CRM analysis

CRM is full of data nobody reads until a deal is at risk.

The manual reality
Managers manually scan activities before QBRs
Handovers miss context when reps change
Forecast calls rely on gut and partial notes
How DataFlight fits

Agentic analysis over connected CRM objects with knowledge-base context for playbooks. Chat for ad-hoc questions; scheduled summaries optional via workflow.

The flow

1
Scope set
Pipeline segment or account list chosen.
2
Data normalised
Activities, stages, and custom fields pulled.
3
Insights drafted
Risks, stalled deals, and suggested touches listed with citations.
4
Manager review
Human edits feed back into templates.
Modules used
Knowledge Base Chat
Agentic AI Chat
Custom workflows (built by us)
Example output

One-page account brief or pipeline digest with CRM field references.

What changes
Hours saved before leadership meetings
Cleaner handovers
Earlier risk visibility

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